Penfolds Koonunga Hill - 30th Anniversary

I was looking for a Penfolds Bin 51 Riesling in the local liquor store the other day but couldn't find it so I decided to ask the staff if they had any. The proprietor told me that he generally didn't stock Penfolds wines which struck me as odd since Penfolds is the most iconic Australian winery and located only a short drive from where we where. Anyway, a long discussion on the quality of Penfolds wines before and after the acquisition by Southcorp and more recently by Fosters ensued (as you would expect the quality hasn't exactly improved). Anyway, why am I writing all this here? Well as it turned out he did have some special release Penfolds Koonunga Hill to commemorate the 30th Anniversary of the first release. The bottles have had special sleeves designed for them making it virtually impossible to sell the stuff since they look ridiculous. However, the sleeve on the Chardonnay was so funny I ended up buying a bottle (Check out the photo). The bottle is "decorated" with the periodic table of the elements and the structure of what seems to be cyclopentyl-methyl-carbonate (or something?). What have the marketing guys at Penfolds been smoking recently? Unfortunately, the stuff tastes terrible so I wouldn't recommend buying it. D!